Introducing
the Partner Method

Dear Students,

After the update to our course last year, there remain two issues that our program has never before addressed:

The first issue regards the challenge and cost of your first professional website. Of people who have never built a website, most are surprised to discover that website builders, e.g. Squarespace and Wix, are far more difficult than advertised. Hosting will cost over $200 a year, and hiring a 3rd party to setup a Squarespace or Wix site for you will cost $5,000. Many people are surprised to hear this due to the persistent claims of the advertising of Squarespace and Wix. However, ask anyone with an actual business website what it cost them, and they will confirm. Fortunately, for the special case of wedding planners, there is a better approach that is nearly free, and we can hold your hand through that process. There are other pieces of tech knowledge for which we have shortcuts, but the website is the main issue. Although website guidance has never been a part of our course, that is about to change. We do not want to see wedding planners get stuck on this crucial step or have to redo their first site.

The second issue affects all online education courses, not just wedding planning certification. Most students of online courses of all sorts simply do not complete their courses. This is not a surprise to most people, and course providers are quick to blame this on students lacking discipline. However, WBW disagrees. There is nothing worse than purchasing a course you do not finish (for whatever reason), and then you are left with nothing for your time and money. This weighs on us heavily. We consider these unsatisfied customers, even when students change their minds for their own personal reasons. To correct for this, we are moving more (not all) of the general business and professional topics into the first half of the program and leaving more (not all) of the wedding planning specific topics for the second half of the program. This way, the people who decide to pursue other career paths without completing the course, they will still be satisfied customers. Additionally, we are dividing payment into two parts. This way, everyone gets their money’s worth whether they complete both parts are only the first.

The above concerns have prompted me to initiate an alternative, more personal method for earning your CWS Certification. Some of you may know my history in the bridal industry and my life-long relationship with the original author of the Weddings Beautiful Worldwide program and my adopted grandmother, Doris Nixon. And, if you know me, you know I care deeply about everyone feeling true and lasting benefit from the course. I want students happy now and forever.

I have decided that I would like to take a more personal, direct involvement with a limited number of students on a case-by-case basis. If you enroll as one of these students, you and I will have multiple one-on-one coaching calls (cell or WhatsApp calls). While students may continue to enroll in the traditional method for CWS Certification, if you participate in the alternative method of certification you would receive 50% pricing and there will be some additional new topics included. So, yes, these limited students will receive much more for less. The reason for this is that WBW will be benefiting from these coaching sessions as I learn directly how WBW can improve the course for future students. So, you and I would be partners in a real sense. Hence, we will call this approach to certification the Partner Method.

Due to the increased personal nature of the approach, this method will not be available to new students every month. Instead, you will have to check back here on Tuesdays to see if there are openings.

Very truly yours,

B.G.

COURSE TOPICS:

• Website & Branding

• Your Tech Stack

• Receptions

• Invitations

• Rehearsals

• Enthusiasm

• Vendor Research

• Executive Function

• Ceremonies

• Attire

• Registry

DURING THE COURSE:

• Coursework may be completed in your free-time online in as fast as 8 weeks.

• All coursework will be submitted online.

• You will be expected to write thorough, personal responses to the course material.

• You will receive active feedback and direction from your instructors.

• All essentials will be taught to begin or resume your journey as a successful wedding planner.

UPON COMPLETION:

• Graduates receive full CWS certification represented by your diploma-quality certificate with seal ready for framing.